Subject: Fall decor tips for when your home is on the market

Hello NAME,

As you consider the best way to sell a house, one thing to keep in mind is the season. Depending on what time of year you choose to list your property, you may run into some unique challenges or opportunities, including some distinct concerns involving your staging and home decor. The fall season is a good example of this.

But it’s worth stepping back to ask whether fall decor will help you get the place sold, or whether it makes it harder to attract a buyer.

Considering Fall Décor

Ultimately, most staging experts agree that staging your listing with fall decor is valuable if you do so properly. The point should be to make your property feel warm, cozy and inviting. If you decorate to the point it feels cluttered or overwhelming, that’s when you’ve gone too far.

Get the Lighting Right

Another important aspect of seasonal staging is managing your natural light. During the autumn, as the days get a little shorter and a little darker, you’ll probably want to open the blinds and curtains letting in as much natural light as possible.

Emphasize Coziness

When selling your home during fall, it’s generally wise to make your home feel as warm and comforting as possible. Sometimes it’s as simple as using plenty of plush pillows  and  generous  throw  blankets in  your  home décor or lighting some decorative candles to give the home a cozy ambiance.

Accentuate the Fireplace

Does your home have a fireplace? If so, make it a focal point of your decor. Surround the fireplace and mantel with some tasteful seasonal decor, subtly but unmistakably drawing the eye to it. When it comes to conjuring a home-like atmosphere, a fireplace can truly be a stirring sight.

Don’t Forget Seasonal Scents

Fall staging isn’t just about colors and furniture. Scents matter, too. During autumn, you’ll want to conjure pleasing, sentimental memories of home, something you can do by putting some apple cider on the stove or burning a cinnamon-scented candle. Even baking some cookies will do the trick.

Remember Curb Appeal Matters

Fall decor isn’t just a matter of what’s going on inside the home. The exterior of the home can also benefit from a seasonal touch-up. Make sure you remove old, dead plants, rake leaves and do your best to keep the lawn edged and properly watered. Accentuate your front stoop with tasteful elements of autumnal decor, like a harvest-themed wreath or a nice pumpkin or two. And remember, less is more when it comes to seasonal décor.

www.realestate.usnews.com

Warmly,
XXXXXXXX

Word Doc Version of Email

Rich Text Version of Email

Subject: Help, I need a decorator!

Hello NAME,

Have you ever felt overwhelmed with the project of redecorating an entire house, or even just a single room? Hiring a decorator might be a good idea.

To avoid regrets when selecting a decorator, do some prework to develop your vision. Magazines are a great way to find inspiration for your dream home folder and will help give the decorator a sense of your style.

Ask friends for recommendations and set a meeting with the designer to review your ideas. The best decorators will be attentive to your tastes and will not be afraid to offer suggestions and honesty if your ideas are a little off base.

You will want to check their reviews, see their portfolio, and ask for a clear and simple agreement of how you will work together.

Custom orders may not be able to be returned so ask them about their return policy and choose your pieces carefully.

It’s not uncommon for a good decorator to charge $150.00 an hour for their time to meet with you and then hunt and gather for the project. Keep in mind, however, using a decorator may save you time and money in the long run and give you a more professional result than doing it on your own.

Warmly,
XXXXXXXX

Word Doc Version of Email

Rich Text Version of Email

Subject: Knowing if moving up is right for you

Hello NAME,

Moving up a home can be confusing because it is difficult to find solid, practical information to help you decide if moving up is the right decision for you.

Sellers are often  beset by perplexing claims and  misleading information  and even bad advice from people and family members who aren’t accountable or responsible for the advice they give.

The average home seller would be more likely to move up if they knew there was a system to help them do so without the fear of unintentionally owning two homes, being completely stressed in the process, or ending up homeless.

This fear and lack of education of the process often causes the home seller to miss the opportunity to take that next step into their dream home and to grow their net worth by purchasing a larger, higher-quality home.

In recent years, more than ten million plus North Americans bought or sold a home.  Of that ten million, a significant percentage of individuals and families had to first resolve the following questions:

“Would we be better off financially or in terms of our preferred lifestyle by staying put and making home improvements or should we save ourselves the stress and struggles associated with a home improvement project and buy another home?”

First, you should determine the current price of your home. Second, make a list of new features and/or improvements you desire in your present home. Third, meet with a real estate professional who can:

• Connect you to superior local contractors and/or interior designers
• Assist in selecting which renovations are more consequential regarding ultimate resale value
• Provide you with information and previews of current marketed properties to decide if the alternative of moving up is in your best short-range and long-range interest

I am well trained to assist you in discovering the possibility of exchanging your lifestyle, net worth and tax privileges through a Move Up System^SM consultation. Respond to this email if you’d like to get set up for a quick chat.

Warmly,
XXXXXXXX

Word Doc Version of Email

Rich Text Version of Email

Subject: Preparing for the purchase of a new home

Hello NAME,

Buying a home can be an emotional decision. As you plan to buy your new home, you will be thinking about the features, benefits, schools, amenities, and so on, and will likely end up with a big wish list.

However, one of the least exciting aspects of a new home purchase is also one of the most important steps, and that is selecting a mortgage lender, program, and qualifying for the home of your choice.

Even if your new home purchase is a few months or even a year or more away, now is a good time to get your finances in order. Consult with a quality lender and begin to resolve marks or issues on your credit report.

Financial to do’s:

1. Determine the budget/purchase price of your dream home.
2. Calculate the down payment you will be making.
3. Get your credit score and take steps to improve it.
4. Pay down debts.
5. Boost your savings account. Many lenders want to see a reserve account leftover after your down payment and closing costs have been paid.
6. Cut back on personal expenses to get used to an increased mortgage payment.
7. Select a lender, meet with them, and set your game plan.
8. Choose a real estate agent to help you identify your best target neighborhood based on your budget.

For a complimentary home buying consult and references to quality lenders, feel free to respond to this email. I look forward to speaking with you soon!

Warmly,
XXXXXXXX

Word Doc Version of Email

Rich Text Version of Email