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Author: pmitchellceo

Email for Week of May 19, 2019

Subject: Do You Love Bright Colors but Are Afraid to Invest in Bright Furniture?

Hello NAME,

Bold, bright colors are in style!

However it’s a little scary to buy a hot pink couch or a lime green chair, especially when they come with a hefty price tag and you worry you may tire of them or the styles may change. and no one wants to be stuck with a dated piece of furniture.

A great solution: choose neutral furniture and add your pops of color with inexpensive art work, bright scatter rugs, throws, and pillows. Even painting a wall or two in your current favorite shade can liven up a room and be easy to change when you are ready for a new look. 

If you shop bargain sites like Wayfair or hit up TJ Maxx or HomeGoods, you can readily find fun pieces that allow you to go crazy with color and not break the bank.  Thrift stores and flea markets can offer fun vintage options that bring personality and pop, while also encouraging you to do a little DIY decorating to add your special touches.

Keep in mind that if you are planning to put your home up for sale anytime soon, keep the palette light and neutral (or be sure to change it back in the future) so your buyers can visualize their own décor and style in the space.


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Email for Week of May 12, 2019

Subject: Questions to Ask at an Interview to List Your House With a Real Estate Agent

Hello NAME,

Whether you are preparing to list your home now or in the future, here are some questions to ask as you meet with your real estate agent/ advisor.

  1. What do you think makes our home distinctive and how will this influence how you market our home?
  2. How do you network with local realtors to increase their awareness of a home that you market?
  3. How do you market properties online?
  4. How many photos do you suggest for our home?
  5. What is your negotiating philosophy?
  6. How do you decide on the best pricing strategy?
  7. Can you give me examples of when you sold a property for significantly more than your fellow agents thought was possible?
  8. How do you determine the right marketing mix?
  9. What are the pros and cons to having open houses?
  10. What makes you and your company different from your competitors
  11. Are you more focused on selling more homes, or selling homes for more?
  12. Do you provide staging guidance and if so do you charge for this service?
  13. What recommendations would you make that would make my home more attractive and more in demand to homebuyers?
  14. What sources of quality prospects do you have access to?


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May 7, 2019 Inner Circle Group Coaching Call With Pete

Here’s the Group Coaching Call With Pete from May 7, 2019

Download The Instant Client Goldmine Strategy

Download The Signature Template
(we have written out at the bottom of the post)

Download the Audio

Download the Transcript

Join Pete on the 1st and 3rd Tuesdays at 10am PST

Call-In Number: (425) 440-5010
Access Code: 086540#

Real Estate Signature Template:

PS: By the way, if you or someone you know is thinking about buying or selling a home, I’ve put together a series of great educational resources that will be of benefit. I’d be more than happy to drop one or more of these in the mail. Reply to this email, call or text me at XXX, or visit XXX to get any of them now:

Free Educational Consumer Guides:

  • What Everyone Ought To Know About Buying Their First Home
  • How To Know When It’s Time To Move Up To Another Home Or Stay And Improve Your Current Home (AKA The Move Up System)
  • How To Downsize Without Becoming Homeless Or Having Two Mortgage To Pay

PLUS: If you or someone you know is thinking about selling their XXX home, I have 3 families that I’m working with right now that are qualified, flexible on the move in date, and eager to find a home. Just reply to this email with “SELLER” in the subject line, and I’ll connect with you.


PLUS: If you or someone you know is thinking about selling their home in one of the areas listed below, my team and I have 32 families that we’re working with right now that are qualified, flexible on the move in date, and eager to find a home in one of these areas. Just reply to this email with “SELLER” in the subject line, and we’ll connect with you.

Areas My Buyers Are Actively Looking In:

XXXX – 3 Families

XXXX – 6 families

XXXX – 2 Families

Condo in XXXX – 1 Family

Beach Front in XXX – 3 Families

Email for Week of May 5, 2019

Subject: Looking for a vacation home on a budget?

Hello NAME,

Do your future plans include saving up for a great vacation home? Does the thought of a vacation home seem more like a dream than a reality due to the high price tag that comes with the area you want to be in?

Why not consider a small cottage in your dream location, rather than waiting to save up for that “someday vacation home” in the distant future?

In a busy household everyone is often heading in different directions, allowing very little time for quality togetherness. This tendency has sparked a trend of vacation home buyers who prefer small homes with fantastic views. Maybe waterfront or ski-in, ski-out. The small size and the option to rent it out when you’re not using it make it affordable and even a great investment.

Before you start shopping for your small slice of heaven, sit down and make a list of the must-have features. Think about your hobbies and activities – a family of cooks might want most of their space in the kitchen, and movie aficionados might want a larger living room to pile up on the couch in front of the TV.

Consider renting several different times in your area of interest so that you can try on different floorplans and square footage. This will give you a chance to see how small you can go while still having big family fun.

If you have a dream of owning a vacation home anywhere in the world, reply to this email and if I cannot assist you, I will find an area specialist who can!


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Email for Week of April 28, 2019

Subject: Buying a new home in 2019?

Hello NAME,

Across the country we are seeing a slight shift in the market. Many market segments are moving from a sellers’ market to a more neutral market, making it easier for buyers to have quality options to purchase.

If you or a loved one are planning on purchasing a home in the not so distant future here are some great tips to help you prepare:

Getting your finances in order should be a priority, and a strong letter of pre-approval from a lender is a powerful negotiating tool.

Here are 11 tips to help you prepare:

  1. See a lender. Let them pre- approve you and run your credit report to ensure there are no items of bad credit that need to be removed. (Reply to this email or give me a call for quality recommendations.)
  2. Discuss with your lender the source of your down payment. If you are pulling from an investment account, check the timeline to liquidate. If you are receiving gift funds, you will need a gift letter.
  3. Set your budget now and start spending less. Start living as if you already have your new mortgage so that you can save some extra dollars for the down payment. By the time you purchase, you will be used to the new payment.
  4. Ask your lender or realtor to calculate the “real cost of homeownership.” In other words, after you write off your interest deduction, what is your true net out of pocket amount after the tax savings?
  5. If you are changing jobs talk to your lender about how this will impact your qualification.
  6. Don’t buy stuff. If you have your credit run and then secure new consumer loans, it will impact your FICO score and potentially your qualification limit. Don’t do anything without checking with your lender first.
  7. Check interest rates… But also make sure you have a reputable lender.  Some lenders may have a slightly higher rate, but they are very experienced and able to handle tougher deals. Banks may be slightly less expensive, but they may take a long time for approval and may be picky, which is especially difficult for those who own their own business or have complicated investments.
  8. Take well-meaning friends and family advice with a grain of salt. Aunt Bessie, who hasn’t purchased or sold a home for 40 years, is not likely to be your best advisor. Instead, talk to a qualified real estate professional who will educate you on the market and connect you to a qualified lender if you need a reference.
  9. Start your search well in advance. Contact an agent early in the process as they will likely have quiet sale properties in their pipeline that you won’t find online. This will allow you to beat the crowd to some of the best properties in town.
  10. Don’t get overly emotional about the negotiations. In other words, remember that if you chose it and love it, you may have to pay more to get it.  When ready to submit a bid ask yourself, “What is the most I am willing to pay to be certain another buyer doesn’t take my home away?”
  11. Review all inspection reports and property disclosures with your qualified real estate professional. They will help you interpret it and will help you create a request for repairs if you are not purchasing as is.

A little planning can help you have a stress-free purchase and maximize your buying power.

For your free and confidential home buyer consultation, contact me at the number on the bottom of this email. Please feel free to check out the free educational resources I will mail to you immediately upon request.


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Email for Week of April 21, 2019

Subject: The cost of remodeling your home for a family member with a disability

Hello NAME,

If you have ever wondered what it would cost to make your home comfortable for a disabled family member, below is a quick cheat sheet of a few of the average costs required to prepare the most critical areas.

To install a chairlift on a staircase: at least $3,000-$4,000

To install a larger shower: $2,000-$6,000 minimum

To build a wheelchair ramp: $1,500-$3,250

Anti-slip flooring on an average sized bathroom $1,300+

The approximate total cost for a basic bathroom remodel: $18,000. Additional renovations can often add up to $9,000 more.

If kitchen countertops and cabinets need to be lowered to accommodate someone in a wheelchair, this could cost $15,000-$20,000 depending on the size of the kitchen and the upgrades selected.

While these are only rough estimates, it can give you a starting point to open your discussions with a licensed contractor.

Feel free to reach out anytime.


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Email for Week of April 14, 2019

Subject: Do neighbors know best?

Are you shopping for a home in a new neighborhood or community?

If so, there is plenty of data and information online to check out properties for sale and sold data. 

Of course, data is only part of the decision when choosing your new home, more importantly will you be happy there? Will the location offer the lifestyle and amenities you enjoy?

When it comes to the inside scoop, who would know better than the neighbors? Savvy home shoppers often spend months in advance of a purchasing decision hanging out in the neighborhood where they ultimately want to live.

They might spend this time walking their dog, hanging out in the park, visiting the local farmers market – they spend time meeting, chatting, and observing the community. This is a great way to find out what’s fun to do and what convenient resources are nearby.

If you have areas in mind that you would like to research further, I would be happy to help you. Simply reply to this email and I will help you develop your own custom home search shopping plan and find the home of your dreams.


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