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Author: pmitchellceo

Email for Week of October 3, 2022

Subject: Are Online Values Accurate?

Dear NAME,

I wonder, have you ever checked your home’s value online only to be seriously disappointed by the numbers indicated?

It’s no wonder, because you home is unique. In order to get a true and accurate evaluation, factors such as location, upgrades, and many others need to be evaluated by a local professional who is a market expert and can give you a true and accurate estimate of the highest realistic price for the home.

If you are simply curious, maybe the online research will be just fine to satisfy your curiosity. If, however, for whatever reason you need a more accurate value, simply respond to this email and request you Custom Home Evaluation.

This is a free service I provide as a way of demonstrating my willingness to earn your consideration if you should need to list your home in the future.

Feel free to reach out anytime.


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Email for Week of September 26, 2022

Subject: Your Home Wish List

Dear NAME,

If you are planning a future move, you are probably starting to compile a mental list of what you want in your new home.

And while it’s unlikely you will find a home that is perfect in every way, it is important to find the “must have’s” that you need in order to make you truly happy in your purchase.  

Here are a few tips to begin your wish list:

1) List everything you love and will miss about your current home, things that you would like to find in the next one.

2) List your top 3 favorite locations, you can always expand in the future if needed.

3) List the amenities and services you need close by. Lifestyle is often as important or for some, even more important than, the features of the home.

4) List the “must have’s” that you absolutely cannot live without. In other words, if the home doesn’t have it you won’t consider it, so don’t even show it to you!

5) Finally, list the “would love to have’s.” These are the special things that would be the icing on the cake of your wish list.

Once you have your list together, contact me and I would be happy to help you refine your criteria and set up a search that will only send you properties that are a true match, saving you time and frustration.

It is never too early to begin your research and take advantage of my free “plan your next move” consult and educational resources.

To begin your search simply respond to this email or call me at the number below.

I look forward to being helpful!


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Email for Week of September 19, 2022

Subject: Buying a new home in 2020/2021?

Hello NAME,

Across the country we are seeing a slight shift in the market. Many market segments are moving from a sellers’ market to a more neutral market, making it easier for buyers to have quality options to purchase.

If you or a loved one are planning on purchasing a home in the not so distant future here are some great tips to help you prepare:

Getting your finances in order should be a priority, and a strong letter of pre-approval from a lender is a powerful negotiating tool.

Here are 11 tips to help you prepare:

  1. See a lender. Let them pre- approve you and run your credit report to ensure there are no items of bad credit that need to be removed. (Reply to this email or give me a call for quality recommendations.)
  2. Discuss with your lender the source of your down payment. If you are pulling from an investment account, check the timeline to liquidate. If you are receiving gift funds, you will need a gift letter.
  3. Set your budget now and start spending less. Start living as if you already have your new mortgage so that you can save some extra dollars for the down payment. By the time you purchase, you will be used to the new payment.
  4. Ask your lender or realtor to calculate the “real cost of homeownership.” In other words, after you write off your interest deduction, what is your true net out of pocket amount after the tax savings?
  5. If you are changing jobs talk to your lender about how this will impact your qualification.
  6. Don’t buy stuff. If you have your credit run and then secure new consumer loans, it will impact your FICO score and potentially your qualification limit. Don’t do anything without checking with your lender first.
  7. Check interest rates… But also make sure you have a reputable lender.  Some lenders may have a slightly higher rate, but they are very experienced and able to handle tougher deals. Banks may be slightly less expensive, but they may take a long time for approval and may be picky, which is especially difficult for those who own their own business or have complicated investments.
  8. Take well-meaning friends and family advice with a grain of salt. Aunt Bessie, who hasn’t purchased or sold a home for 40 years, is not likely to be your best advisor. Instead, talk to a qualified real estate professional who will educate you on the market and connect you to a qualified lender if you need a reference.
  9. Start your search well in advance. Contact an agent early in the process as they will likely have quiet sale properties in their pipeline that you won’t find online. This will allow you to beat the crowd to some of the best properties in town.
  10. Don’t get overly emotional about the negotiations. In other words, remember that if you chose it and love it, you may have to pay more to get it.  When ready to submit a bid ask yourself, “What is the most I am willing to pay to be certain another buyer doesn’t take my home away?”
  11. Review all inspection reports and property disclosures with your qualified real estate professional. They will help you interpret it and will help you create a request for repairs if you are not purchasing as is.

A little planning can help you have a stress-free purchase and maximize your buying power.

For your free and confidential home buyer consultation, contact me at the number on the bottom of this email. Please feel free to check out the free educational resources I will mail to you immediately upon request.


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Email for Week of September 12, 2022

Subject: Water Damage: Your Home’s Biggest Enemy?

Dear NAME,

Water damage to a home can be one of the costliest of all repairs. It can cause mold, rot, and substantial damage to your foundation.

If you see signs of water damage, no matter how small it appears, consult a local contractor or other professional to determine what needs to be done to repair the damage and stop it from reoccurring.

Buyers are reluctant to buy homes with water damage, soil erosion, or foundation issues, so it’s best to be proactive to keep your home in shape now in order to avoid costly repairs and loss of property value.

If you need a referral for reliable local vendors, please feel free to replay to this email and I will be happy to help you!


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Email for Week of September 5, 2022

Subject: Are you dreaming of the perfect home?

If a new home is on your wish list, then you most likely have a vision of what would be your dream home.

Unless you are designing and building that home, it is almost impossible to find a perfect match and you may be wondering how to begin.

You can of course start your search online, however it is often confusing and time consuming and may be more frustrating than fruitful.

Whether you’re moving up or downsizing, or even have a family member who wants to buy their first home, there are free educational resources that I have available to send to you. These resources contain worksheets and simple tools to help customize your personal home search criteria in a few short minutes. Next, I can set up my customized home search system that will deliver the appropriate matches to you as they hit the market.

This will make it easy for you to view what matches are available and educate yourself on market prices and neighborhoods. Even if your move plans are not definite, or are in the distant future, doing the pre-work will ensure you will eventually be happy in your new home.

To request one of these educational resources for planning your next move, or to request a home search consult, simply reply to this email.

Happy Hunting!


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Email for Week of August 29, 2022

Subject: Would you like to buy an investment property?

Owning real estate is one of the single best ways to build wealth in America, with a slight cool down in the red hot sellers market, now may be a good time to check out what opportunities are available and affordable in your area.

Buying a rental is easier than you think and depending on the property may provide a positive cash flow and a great chance for long term appreciation.

As a free service for my valuable clients I offer a free of charge in depth investment consult, in this consult we can determine your investment goals and priorities to determine if buying a rental is something you would like to do now, or you can use the information to set goals and a game plan to purchase in the future.

No cost, no pressure, just great information!

Simply email me back if you would like to book your complimentary session now.


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Email for Week of August 22, 2022

Subject: let me check my calendar

Have you ever said yes when pressured to join a committee or take on some other new responsibility you didn’t want to do, but just didn’t know how to gracefully say no?

To avoid overcommitting practice this script:

“That’s a great opportunity, thank you so much for thinking of me. However, I must check my calendar and I will get back to you in 24 hours.”

This give you a chance to take a step back and consult your calendar and your family before determining if you have the time or desire to take on this new commitment.

Your time is your most precious asset!


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